Q Course Objective: Develop the skills to assess the success of the plan. • Evaluate strategic initiatives to leverage opportunities and mitigate threats to small businesses. • Demonstrate how to build a competitive advantage through functional level strategy Prompt: Prepare a strategic plan that contains the following sections: • Executive Summary • Company Overview (with ticker symbol) • Company History • Products and or services • Operations • Vision • Mission Statement • Corporate Values & Culture • SWOT Analysis • Competition • Management team/Leadership • Financial Outlook • Strategies • Conclusion Instructions: • Paper must be written in flawless APA format using headers, headings, in-text references, reference page, 1' margins (use template provided below) • Make sure you use adequate, credible and reliable APA source citations to support your work. • This strategic plan will incorporate what you have learned over the past 7 weeks. Your company selection must be listed on either the NASDAQ or NYSE. • You may review the sample strategic plans shared in the resource section and use them as a guide in developing your strategic plan. Please keep in mind that you must still meet the 20% similarity scan requirements upon submission. • Review the examples in the resource section of the course prior to submittal. DO NOT SIMPLY COPY AND PASTE MATERIAL FROM THE COMPANY WEBSITE. Important Notes: • You must include a minimum of 6-9 sources and 3-4 must be from a peer-reviewed source (library/journal articles) • Your paper should be in essay format; not bullet format. • Minimum 12 full pages of content (Word Document) of strategic material (does not include cover page, executive summary nor reference pages); DO NOT GO OVER 14 pages of actual CONTENT (max content). • All charts, graphs and pictures are to go in appendix (not a substitute for content) • Once you submit your document to the assignment folder it will automatically be loaded to TURNTIN.COM within the course** NOTE: Strategic Plan must return a similarity scan of 20% or less (the following will be excluded: headers, bibliography, etc. prior to instructor grading paper – focus on content of scan percentage)** • Due Day 7, Week 7 by 11:59 pm ET.
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